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Showing posts from September 27, 2015

泥中蟠龍's Game愛歌 [A love song for games of the dragon waiting for an opportunity] Good BM and bad BM

泥中蟠龍 's Game 愛歌 [A love song for games of the dragon waiting for an opportunity]   Good BM and bad BM   People in the gaming industry have heard about "good BM (Business Model)" at least once somewhere. It means that the video game business model with balanced in-app purchases that prompt users to spend adequate money on a game. In other words, a game which won't cost users more money is good.   On the contrary to this, there is a word of "devil‘s BM". After an initial free trial, users unwittingly spend small sums very often to level up, win, or advance, which quickly add up and players eventually expend lots of money in the app through pesky in-app purchases. Accordingly, it is universally accepted as the bad business model like the temptation of the devil.   Given the fact that the term is generally used in the gaming industry, it seems that we probably recognize that users have a problem with the current gaming busine...