泥中蟠龍's Game愛歌
[A love song for games of the dragon waiting for an opportunity]
Airbnb and Lezhin Comics
March. 15. 2018.
I visit lots of startups because of my line of work. As the name suggests, start-up companies face myriad problems until they reach the goal. The matters may include a corporate member, an investor, a product, or a customer. The success or failure of a small business is heavily dependent on how it deals with the difficulties that all start-ups have without exception.
It's an unsavory incident of an on-demand food delivery service company which is now very famous for its platform in South Korea. A restaurant owner blackmailed an app-ordered customer by using the personal data that the user registered. Consumers have no choice but to disclose their contact-details including a telephone number and address to access the service. The fact that they can be intimidated by someone makes app users reluctant to order food on the platform. The company terminated the contract immediately and made an apology to the victim promising to provide the all needed support such as a new cell phone and moving costs, and so on. Coping with this situation wisely can pave the way for start-ups. Airbnb, a global online marketplace company offering arrangements for lodging, also suffered from similar troubles in the very beginning. Media coverage of a guest who messed up a house hurt its credibility. With presenting a plan to pay a maximum of one-million-dollar compensation to potential victims, the company deeply apologized to the host and immediately opened a 24/7 customer center.
Lezhin Comics, a South Korean webtoons platform for mature audiences, recently has been at odds with some webcomic artists. The writers argued that people on the blacklist were excluded from various events after they raised questions on the company's policy. I cannot ascertain whether it is true or not, however, the webtoon firm's handling of the issue went against what the other in both cases have done. The corporation announced that it would file a lawsuit against the artists arguing that the blacklist, which was personally made by an employee, has nothing to do with the company. It's a typical case of what Koreans call "Gap-Jil"; an arrogant and bossy attitude or actions of the party who has positions of power over others. In most cases, a subcontractor ends up losing in a legal battle against a contractor. Because the usable amount of capital and power between the two is far from equal. If this pattern persists, there can be little hope for the services provider in seeking the wholesome development of healthy relationships between Lezhin Comics and its artists. Also, more than a few webtoonists and users would leave the platform.
It's the same in the gaming industry; lots of people start their businesses and face various obstacles while they are developing a game or offering game services. Without coming up with a fundamental solution, the start-ups would lose their staff and users. I hope to see many game developers will solve complications wisely and be on a roll as good companies.
※ This is from Kyunghyang Games column by 泥中蟠龍 since September 2013.
(http://www.khgames.co.kr)
Translation by Kim Ki-hui
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